PRODUCT MASTERY
Complete Sales Guide for Teams, Distributors, and Dealers
PRODUCT 01
Commercial Plywood
The "Economy" Workhorse - Volume Driver
Product Identity
- Entry-level utility board - cheapest option
- Strictly for non-structural or internal use
- Bihar Make: Absolute budget option
- Kerala Make: Standard option (thicker, heavier)
⚠ DISCLAIMER: Sales reps MUST inform clients that this timber lacks resistivity towards borers and termites. No guarantee is given.
"For packing, internal box making, or temporary site offices, don't waste money on premium ply. Our Commercial grade offers the best price-to-performance ratio for applications where moisture and termites aren't a threat."
Technical Specifications
| Make | Thickness | Layers | Actual Thickness | Core Timber | Face Timber |
|---|---|---|---|---|---|
| Bihar Make | 6mm | 3 Core + 2 Face | 4.4-5.7mm | Uttis (Nepal), Seemal (Bihar), Poplar (Haryana) | Okume (Standard) / Gurjan (Optional) |
| 9mm | 5 Core + 2 Face | 7.5-8.3mm | |||
| 12mm | 5 Core + 2 Face | 10.5mm+ | |||
| Kerala Make | 12mm | 7 Core + 2 Face | 11.5mm+ | Rubber Wood & Jungle Wood (Kerala Local) | Okume |
| 16mm | 9 Core + 2 Face | 15.5mm+ | |||
| 18mm | 11 Core + 2 Face | 17.5mm+ |
₹50 - ₹130 / sq ft
Applications & Use Cases
Primary Applications
- Box Making: Drawer bottoms and internal boxes
- Furniture Backing: Wardrobe backs where wall is dry
Unconventional Use Cases
- Logistics: Shipping crates for export furniture
- Events: Exhibition booth construction, stage backdrops
- Construction: Temporary barricading for real estate sites
PRODUCT 02
Grace MR Alternate
The "Value" Champion - Mid-Range Upgrade
5 Year Warranty
Product Identity
- "Hybrid" board balancing cost and strength
- Mixes White and Red timbers
- Gurjan Face as standard (major selling point)
- Indians associate Gurjan with quality
"Get the premium look of Gurjan and the strength of Red timber without the waterproof price tag. Grace MR is scientifically balanced with alternating Red and White cores to ensure your wardrobe stays straight for years."
The "Alternate" Mix Composition
| Thickness | Layers | Mix Ratio | Actual Thickness |
|---|---|---|---|
| 6mm | 3 Core + 2 Face | 2 White + 1 Red Core | ~5.5mm |
| 9mm | 5 Core + 2 Face | 3 White + 2 Red Core | ~8.3mm |
| 12mm | 7 Core + 2 Face | 4 White + 3 Red Core | ~12mm+ |
| 16mm | 9 Core + 2 Face | 5 White + 4 Red Core | ~16mm |
| 18mm | 11 Core + 2 Face | 6 White + 5 Red Core | ~17.5mm+ |
White Timber
Uttis, Seemal, Poplar
Red Timber
Eucalyptus, Mahogany, Watta, Addoo
₹60 - ₹160 / sq ft
Applications & Use Cases
Primary Applications
- Residential: Bedroom wardrobes, TV units, dry-area shelving
- Commercial: Office file cabinets and partitions
Unconventional Use Cases
- Modular Kits: DIY furniture kits
- Export Furniture: Flat-pack furniture for US/EU (climate controlled environments)
PRODUCT 03
Water Proof MUF - Grace Gold
The "Moisture Fighter" - Kitchen Standard
11 Year Warranty
Product Identity
- Semi-premium waterproof board
- MUF Technology: Melamine Urea Formaldehyde
- Creates water-resistant barrier superior to standard resins
- Non-Calibrated (slight thickness variations)
- Significantly cheaper than Club grade
"For 90% of Indian kitchens, this is the perfect solution. You get a rock-solid Eucalyptus Red Core bonded with Melamine. It handles moisture perfectly and comes with an 11-year warranty."
Red Core & Melamine Bond
| Thickness | Layers | Core Composition | Bonding |
|---|---|---|---|
| 6mm | 3 Core + 2 Face | 2 White + 1 Red | Melamine Bonded |
| 9mm | 5 Core + 2 Face | 5 Red Core | Melamine Bonded |
| 12mm | 7 Core + 2 Face | 7 Red Core | Melamine Bonded |
| 16mm | 9 Core + 2 Face | 9 Red Core | Melamine Bonded |
| 18mm | 11 Core + 2 Face | 11 Red Core | Melamine Bonded |
Timber Used
Eucalyptus (Red Core) mostly
Note: 6mm uses a mix, but 9mm upwards is pure Red Core for density
₹85 - ₹180 / sq ft
Applications & Use Cases
Primary Applications
- Wet Areas: Kitchen cabinets, bathroom vanities, wash-basin counters
- Verticals: Wardrobe shutters in coastal/humid cities (Mumbai, Chennai, Kolkata)
Unconventional Use Cases
- Retail: Signage backing in wet areas (restaurants/hotels)
- Gyms: Backing for equipment exposed to sweat/cleaning fluids
PRODUCT 04
Water Proof 710 - Grace Club
The "Precision Engineering Board" - Flagship Product
Product Identity
- Highest grade BWP (Boiling Water Proof) 710 plywood
- Calibrated: Sanded to uniform thickness
- Phenol Bonded: Permanent waterproof bond
- Perfect flatness for CNC routers
- Even 0.5mm variation causes errors in modern carpentry
"If you are using machines, you need Calibrated ply. Grace Club is Phenol-bonded for absolute waterproofing and calibrated for zero-error manufacturing. It is the only choice for premium modular furniture."
100% Red Core & Phenol Bond
| Thickness | Layers | Core | Bonding |
|---|---|---|---|
| 6mm | 3 Core + 2 Face | 3 Red Core | Phenol (Superior to Melamine) |
| 9mm | 5 Core + 2 Face | 5 Red Core | Phenol (Superior to Melamine) |
| 12mm | 7 Core + 2 Face | 7 Red Core | Phenol (Superior to Melamine) |
| 16mm | 9 Core + 2 Face | 9 Red Core | Phenol (Superior to Melamine) |
| 18mm | 11 Core + 2 Face | 11 Red Core | Phenol (Superior to Melamine) |
Timber Used
100% Eucalyptus (Red Core) for maximum density
₹100 - ₹190 / sq ft
Applications & Use Cases
Primary Applications
- OEM Manufacturing: High-precision furniture on automated lines
- Premium Interiors: Luxury kitchens and high-end bathroom cabinetry
Unconventional Use Cases
- Healthcare: Hospital cabinetry (sterile environments requiring frequent washing)
- Architectural Models: Precision modeling where thickness must be exact
PRODUCT 05
MDF (Medium Density Fibre)
The "Modern Smooth Surface"
Product Identity
- Engineered wood made from wood chips and sawdust
- Origin: Imported (critical differentiator)
- The Competitor Trap: Indian MDF uses Eucalyptus chips → cracking and bending
- Our MDF uses Acacia → stable and superior
"Stop struggling with cracks. Our Imported Acacia MDF provides a smoother, denser surface than local Eucalyptus boards. It cuts cleaner and paints better."
Density & Thickness Inventory
Timber
Acacia (Imported)
Density
640/680 kg/m³
Interior Grade
Brown Color
Exterior Grade
Pink Color
| Category | Available Thicknesses |
|---|---|
| Thin | 1.7mm, 2.2mm, 3.3mm, 3.7mm, 4.4mm, 5.2mm, 5.5mm |
| Medium | 6mm, 7.5mm, 9mm, 10mm, 11mm, 12mm |
| Thick | 16mm, 16.5mm, 17mm, 18mm, 22mm, 25mm |
₹35 - ₹140 / sq ft
Applications & Use Cases
Primary Applications
- Surface Base: Backing for laminates and veneers
- Furniture Components: Cabinet sides, shelves, modular wardrobe panels
Unconventional Use Cases
- Acoustics: Backing for sound-absorbing panels
- Insulation: Cold storage insulation backing
- Packaging: Electronics packaging and edge protectors
PRODUCT 06
HMR (High Moisture Resistant)
The "Modular Kitchen Specialist" - Plywood Killer
730 kg/m³ Density
Product Identity
- Denser, greener, tougher version of MDF
- Visual ID: Green Core
- "Plywood Killer": Rapidly replacing plywood in modular kitchens
- 10-15% cheaper than plywood
- Superior flatness for high-gloss finishes
"HMR is the future of modular kitchens. With a density of 730, it holds screws tight and resists moisture. It gives you the 'Green' waterproof look clients want, at a price that wins tenders."
Specifications
| Category | Thicknesses | Common Use |
|---|---|---|
| Standard | 16mm, 17mm, 18mm | Most common for shutters |
| Structural | 25mm, 30mm | Heavy-duty applications |
| Thin/Backing | 1.7mm, 2.2mm, 3.3mm... up to 12mm | Backing and laminate base |
₹35 - ₹180 / sq ft
Applications & Use Cases
Primary Applications
- Modular Kitchens: Shutters and Carcass (boxes)
- Glossy Surfaces: Base behind acrylics/high-gloss laminates (no grain texture to show through)
Unconventional Use Cases
- Food Service: Hygiene-certified panels for food counters
- Retail: Jewelry displays requiring perfect surface finish
PRODUCT 07
HDFhMR (High Density Fibre High MR)
The "Steel of Wood" - Premium Engineered Board
850 kg/m³ Density
Product Identity
- Premium engineered board
- Also known as: HDHMR, HDXMR, HDIXMR
- Visual ID: Green Core
- Superpower: Poison Treated - each core line treated to resist termites and borers
- Machine dried to avoid moisture variance
"This is the hardest board we sell. 850 density means it is harder than plywood. It is machine dried and poison-treated against termites. Use this for luxury clients who demand a 25-year lifespan."
Specifications
Timber
Acacia (Imported)
Treatment
Poison Treated + Machine Dried
Thickness Range
Full range from 1.7mm to 30mm
Focus Sales On
16mm, 18mm, 25mm for heavy-duty furniture
₹45 - ₹220 / sq ft (+15-20% premium over HMR)
Applications & Use Cases
Primary Applications
- Luxury Interiors: Heavy-duty shutters (8ft+) that won't warp
- Hospitality: 5-star hotel furniture and high-traffic restaurant cabinetry
Unconventional Use Cases
- Transportation: Luxury vehicle interior paneling
- Corporate: Boardroom tables and executive built-ins
PRODUCT 08
Finger Joint Board
Real, Solid Wood (No Layers)
Product Identity
- Solid wood blocks joined by interlocking "fingers"
- Creates large board from solid wood
- Origin: Imported
- Treatment: Klein Treated and Machine Dried
- No splinters, real wood grain
"This isn't plywood. It's solid Teak, Rubber Wood, or Acacia. It's perfect for toys because it has no splinters, and perfect for tables because it has real wood grain."
Timber Options & Specifications
| Timber Type | Standard Thicknesses | Heavy Thickness | Price Range |
|---|---|---|---|
| Rubber Wood (Most common) | 11mm, 17mm, 22mm | 30mm | ₹90-₹180/sq ft |
| Acacia Wood | 11mm, 17mm, 22mm | - | ₹90-₹180/sq ft |
| Teak Wood (Premium) | 11mm, 17mm, 22mm | - | ₹200-₹300/sq ft |
Applications & Use Cases
Primary Applications
- Toy Industry: Non-toxic, splinter-free material for kids' toys
- Furniture: Table frames, staircases, exposed wood designs
Unconventional Use Cases
- Education: Montessori blocks and playground equipment
- Retail Design: "Storytelling" walls in luxury retail
PRODUCT 09
Flexy Plywood
The "Curve Creator"
Product Identity
- Specialized plywood capable of rolling/bending without breaking
- Origin: Imported
- The Problem It Solves: Eliminates "kerf cutting" (cutting slits in wood to bend it)
- Kerf cutting weakens structure
- Flexy ply bends naturally to 25mm radius
"Don't struggle with curves. Flexy Ply bends like a laminate but holds structure like plywood. You save hours of carpentry labor on every curved reception desk or round pillar."
Specifications for Curves
| Thickness | Application | Bend Radius |
|---|---|---|
| 4.6mm | For tight curves | Minimum 25mm |
| 7.5mm | For structural curves | Moderate radius |
| 9.5mm | For heavy-duty curves | Larger radius |
Timber
Gurjan & Hardwood mix
Margin
High: 35-50%
₹550 - ₹900 / sq ft
Applications & Use Cases
Primary Applications
- Curved Furniture: Round reception desks, curved wardrobe doors, sculptural shelving
Unconventional Use Cases
- Yachts/Transport: Marine interiors where surfaces are rarely flat
- Acoustics: Curved acoustic panels for auditoriums